Idea: Calendar of locally relevant, high quality, seasonal events celebrating and promoting Chipping Barnet
Host events, festivals and activities in the town centre, which will attract visitors and encourage the community to come together. The calendar would build on the success of current events, such as the Christmas Festival and Barnet Medieval Festival.
- Spring: Hadley ‘Green’ Festival & Fun Run
- Summer: Barnet Medieval Festival / Summer Soulstice Festival
- Autumn: Barnet Harvest Food Festival & Classic Car Show
- Winter: Christmas Fayre & Lantern Parade
Why it is useful:
- Encourage more visitors and increase footfall to the high street
- Attract new audiences to the town centre, such as people that might not normally visit
- Promote the community and local businesses coming together, building new local networks and relationships
- Create a distinctive identity for Chipping Barnet to stand out from other surrounding towns
Who needs to be involved:
- Town Team: Lead
- Council: Support / Seed funder
- Collaborators/Partners: Medieval Festival, The Bull Theatre, Barnet Museum, Green Beings, Barnet Borough Arts Council (Barnet Arts), Schools, College, local businesses etc.
How to get started:
- Town Team form an events subcommittee (volunteers), develop the programme and launch an open call for contributors and fundraising
- Event organisation and publicity – linked to Town Centre Collective Branding
- Make the process accessible and events high quality e.g. the council support the creation of an easy to follow template incorporating licenses, insurance, road closures, branding, waste / recycling collection and key contacts.
- Town Team work with the council to ease the organising process, such as, road closure applications. Playing Out in Bristol worked with the council so ‘play street’ organisers can apply for regular road closures (e.g. once a month) in one annual application.
- Funding opportunities: Seed funding: Barnet Corporate Grant Fund and/or Barnet Together (crowdfunding). On-going costs: Sustain through events’ income (adverts, sponsorship, pitches, ticket sales, etc.)
- Site ownership: Most sites will be public realm and/or parks which is Council owned. Coordination will be needed with the Spires to use their private land
- Resource: Requires volunteer time and skills to lead /organise
Example: Dartmouth in Devon – Festivals
An annual programme with each event led by a volunteer committee. Small grants and support received from the council to seed fund the initiative, however, the committee has sustained the programme through fund-raising and income earned from the events themselves. The core events are extremely professional, including a large food festival, a local regatta, a music festival, Shakespeare week, a candle-lit Christmas market, lantern parade and the Woof Stock dog show. Key single occasion events are planned years ahead, including 2020’s 400-year anniversary of the Mayflower leaving the town with the Pilgrim Fathers. Each event is very locally distinctive and plays on the heritage and setting of the town.